Emporia CVB wins three first-place TIAK awards!
Posted on Oct 26, 2018
The Emporia Convention and Visitors Bureau (CVB) has three new trophies to add to their collection in the Visitors Center at 719 Commercial Street.
Emporia CVB staff attended the Kansas Tourism Conference hosted by the Travel Industry Association of Kansas (TIAK) this week in Junction City, Kansas. The three day conference is an opportunity for tourism professionals across the state to learn about the latest trends in travel through educational seminars, round table discussions and networking. The conference concluded on Wednesday with an awards ceremony to recognize outstanding travel marketing efforts in the state of Kansas.
The CVB strategizes with local advertising agency IM Design Group to create Emporia’s marketing campaigns. Additionally, in 2014, the CVB commissioned Kansas City firm Guts Branding to conduct consumer research. This consumer opinion research has been used extensively to shape the marketing message for Emporia.
For the 2018 TIAK Marketing Awards competition, the CVB staff submitted Emporia’s marketing materials in four different categories and won three first place trophies. The TIAK awards received by the Emporia CVB are:
Medium Budget Print Material – 1st Place
To promote gravel road cycling, the CVB staff came up with a tongue-in-cheek phrase: BYOB. In Emporia-speak, it means “Bring Your Own Bike.” The playful headline was featured in an advertisement in Kansas! magazine and Kansas Outdoors magazine. After the awards ceremony, Linda Craghead, Interim Secretary of Kansas Department of Wildlife, Parks, and Tourism, expressed to CVB staff that the ad was a particular favorite of hers.
Medium Budget Outsourced Visitors Guide – 1st Place
The Visitors Guide is one of the primary pieces that the CVB uses for visitor outreach. The cover of the 2018 guide features a photo of the Dirty Kanza starting line taken by Dave Lieker.
Medium Budget Integrated Campaign – 1st Place
Emporia is home to major disc golf retailer Dynamic Discs, epic tournaments like the Glass Blown Open, and some of the best disc golf courses in the world. The integrated campaign utilized both print and digital media to promote disc golf year-round, and entice players to Emporia for a “disc golf vacation“.